Social media and public relations: The perception and adoption of Facebook by Malaysian public relations consultancies as effective external communication tool

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Bibliographic Details
Main Authors: Lee, Cheng Ean Catherine *, Low, Frannie
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.sunway.edu.my/1030/1/Lee%20Cheng%20Ean%20Social%20Media%20and%20Public%20Relations%20MediAsia_2013.pdf
http://eprints.sunway.edu.my/1030/
http://www.iafor.org
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