Profiling the halal food consumer on Instagram: Integrating image, textual, and social tagging data

• Main Authors: Sulaiman, Ainin, Feizollah, Ali, Mostafa, Mohamed M., Zakaria, Zalina
• Format: Article
• Published: Springer 2023
• Subjects: BP Islam. Bahaism. Theosophy, etc; HM Sociology
• Online Access: http://eprints.um.edu.my/39458/

With more than one billion active users, Instagram is one of the most widely utilized social media platforms. Although recent research has begun to analyze brand-related images, Instagram remains largely neglected within halal food research. In this study, we aim to fill this research gap by collect...