The effect of Instagram influencers on green consumption behavior amongst Instagram followers in Malaysia

Nowadays, environmental problems are arising due to individuals’ consumption behavior, which necessitates serious attention. Consumers are gradually becoming aware of the effects of their consumption behavior on the environment and making a difference. Social media, particularly Instagram, plays a m...

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Bibliographic Details
Main Author: Jalali, Sanaz Saghati
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:http://eprints.utm.my/108067/1/SanazSadhatiJalaliPAHIBS2021.pdf.pdf
http://eprints.utm.my/108067/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154252?site_name=GlobalView&query=The+effect+of+Instagram+influencers+on+green+consumption+behavior+amongst+Instagram+followers+in+Malaysia&queryType=vitalDismax
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