A study on effects of social media influencers on university students purchasing decision
The study aims to study the relation between social media influencers and the effects of influential marketing. The study strives to find out how purchasing decision of the target group is affected by the social media influencers. Furthermore, what is the factors that university students view as the...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/5606/1/FYP_Tai_Yuen_Zheng.pdf http://eprints.utar.edu.my/5606/ |
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