Investigating tourist's behavioral intentions using stimulus-organism response theory

• Main Authors: Ku, Wen Xin, Lim, Siew Sin, Look, Kah Sin, Tan, Woei Hern
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HM Sociology
• Online Access: http://eprints.utar.edu.my/3461/1/fyp_PR_2019_KWX.pdf; http://eprints.utar.edu.my/3461/

Heritage tourism becoming popular in the recent years. The number of tourists to the cultural heritage sites having a drastic increase. This has brought many positive impacts to tourism industry. Nevertheless, the motives of tourists visiting the cultural heritage sites were varied. Hence, this stud...