Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverag...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf http://eprints.utar.edu.my/5798/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|