Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
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Main Author: | Bong, Wan Zhung |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2017
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf http://eprints.utar.edu.my/2791/ |
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