Antecedents and consequences of eWOM in social commerce
As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
Little Lion Scientific
2018
|
| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/86672/1/AbRazakCheHussin2018_AntecedentsandConsequencesofeWOMinSocialCommerce.pdf http://eprints.utm.my/id/eprint/86672/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|