Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Online Access: | http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf http://eprints.utar.edu.my/2791/ |
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eprints |
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my-utar-eprints.27912018-03-20T11:27:24Z Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention Bong, Wan Zhung HF Commerce 2017-12 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf Bong, Wan Zhung (2017) Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention. Master dissertation/thesis, UTAR . http://eprints.utar.edu.my/2791/ |
| institution |
Universiti Tunku Abdul Rahman |
| building |
UTAR Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tunku Abdul Rahman |
| content_source |
UTAR Institutional Repository |
| url_provider |
http://eprints.utar.edu.my |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Bong, Wan Zhung Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention |
| format |
Final Year Project / Dissertation / Thesis |
| author |
Bong, Wan Zhung |
| author_facet |
Bong, Wan Zhung |
| author_sort |
Bong, Wan Zhung |
| title |
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_short |
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_full |
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_fullStr |
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_full_unstemmed |
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_sort |
influence of social media marketing, brand loyalty and ewom towards consumers’ purchase intention |
| publishDate |
2017 |
| url |
http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf http://eprints.utar.edu.my/2791/ |
| _version_ |
1646031009771159552 |
| score |
13.154905 |