Influence of social media marketing on brand equiry, eWoM intention, and choice intention in higher education institution
Sustainability is increasing important, particularly in higher education institution (HEI) in Malaysia. In order to sustain, social media marketing (SMM) efforts are seemed necessarily to promote customer-based brand equity (CBBE), and as a result lead to electronic word of mouth (eWoM) intention an...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6291/1/202306%2D43_LOO_WAI_HONG_LOO_WAI_HONG.pdf http://eprints.utar.edu.my/6291/ |
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