Conceptualising The Antecedents of eWOM in The Post-Consumption Behaviour Assessment of Tourism Sports Activities

• Main Authors: Othman, Nuraimi, Rashid, Basri, Ramely, Asmahany
• 格式: Article
• 语言: English
• 出版: UUM Press 2023
• 主题: GV Recreation Leisure
• 在线阅读: https://repo.uum.edu.my/id/eprint/30126/1/JETH%2003%2000%202023%2080-98.pdf; https://doi.org/10.32890/jeth2023.3.5; https://repo.uum.edu.my/id/eprint/30126/; https://e-journal.uum.edu.my/index.php/jeth/article/view/20531; https://doi.org/10.32890/jeth2023.3.5

Given the popularity of electronic media in today’s digital information era, visitors are likely to share their visit experience online with their colleagues or the public, especially on popular social media platforms. Thus, word-of-mouth practice has moved from physical word-of-mouth to online word...