Establishing customer knowledge through customer accounting in tourism industry: a study of hotel sector in Malaysia
The competitive business landscape surrounding the tourism industry inevitably requires significant attention to be placed on maximising the customer base towards establishing a competitive advantage. In this vein, the use of customer accounting has emerged to be a source of crucial information...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
|
| Online Access: | http://journalarticle.ukm.my/16742/1/43939-141179-1-PB.pdf http://journalarticle.ukm.my/16742/ https://ejournal.ukm.my/ajac/issue/view/1350 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|