Customer satisfaction through management accounting practices in the hotel industry

The role of management accounting practices in enhancing customer satisfaction has often been overlooked by many. Therefore, this study aims to examine the antecedent role of management accounting practices and their influence on customer satisfaction. Non-probability purposive sampling technique wa...

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Bibliographic Details
Main Authors: Salumah Nain, Rasid Mail, Nelson Lajuni, Stephen Sondoh Jr
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society 2020
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/26992/1/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry-Abstract.pdf
https://eprints.ums.edu.my/id/eprint/26992/2/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry.pdf
https://eprints.ums.edu.my/id/eprint/26992/
https://hrmars.com/papers/detail/IJARAFMS/7752
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