Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector

• Main Authors: Ulfy, Mohammad Arije, Hossin, Md Suliman, Karim, Md Wasiul, Suib, Fatin Husna
• Format: Article
• Language: English; English
• Published: Editura Universitati din Oradea 2021
• Subjects: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/93581/7/93581_Customer%20perception%20on%20service%20quality_SCOPUS.pdf; http://irep.iium.edu.my/93581/8/93581_Customer%20perception%20on%20service%20quality.pdf; http://irep.iium.edu.my/93581/; http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37308-710.pdf; https://doi.org/10.30892/gtg.37308-710

Marine based tourism has emerged as a subject of concern in the area of ocean and coastal management. Today, demand for marine tourism has increased dramatically and is highlighted as one of the new horizons and fastest-growing sectors in the world’s tourism industry. Malaysia is indeed one of the c...