Factors Affecting Generation Y in Making the Purchase Decision of Healthy Fast Food in Klang Valley of Malaysia
The fast food industry is in an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of Malaysian consumers, more people tend to eat outside especially for fast food. Along with the fierce competition a...
Saved in:
Main Author: | Kang, Kai |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://eprints.intimal.edu.my/881/1/193.pdf http://eprints.intimal.edu.my/881/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors Affecting Voluntary Turnover Intent of Fast Food Industry in Klang Valley, Malaysia
by: Thong, Chun Fat
Published: (2013) -
Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
by: Lai, Wun Yen
Published: (2014) -
Customer Loyalty among the Generation Y Customers in the Fast Food Industry
by: Mariady, Hansen
Published: (2011) -
Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
by: Chean, Kok Soong
Published: (2016) -
The Effects of Fast Food on Healthy Among Malaysian University Students
by: Yang, Liu
Published: (2013)