Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
Packaging plays an important role in today’s competitive market as a means of attracting consumer attention, due to the growth of self-service retail and other changes in consumer buying patterns. The main objective of this thesis is to examine packaging elements that can influence consumer purchase...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2014
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| 主题: | |
| 在线阅读: | http://eprints.intimal.edu.my/848/1/161.pdf http://eprints.intimal.edu.my/848/ |
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