The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
The behavior of impulsive buying is a major research issue among customer behavior researchers, not only because of its complexities, but also its wide-spread prevalence over a broad range of product categories. Therefore, understanding consumers’ impulsive buying behavior is important for both the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/817/1/146.pdf http://eprints.intimal.edu.my/817/ |
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