Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia

One out of every seven people in the world today has a Facebook page and about four out of every five active internet users visit social networking sites and blogs. There is an increasing adoption of social media advertising by corporations. Social media has become an integral part of the consumer...

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书目详细资料
Main Authors:	Ohajionu, Uchechi Cynthia, Mathews, Soney
格式:	Article
语言:	English
出版:	2016
主题:	HD28 Management. Industrial Management
在线阅读:	http://eprints.intimal.edu.my/628/1/2016-May-%20Research%20Journal%20of%20Social%20Science%20and%20Management.pdf http://eprints.intimal.edu.my/628/
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