Youngsters perception toward social networking advertising: does social media advertising factors still matters?

Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform all...

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Bibliographic Details
Main Authors: Tan, Owee Kowang, Jonid, Nurul Amalina, Lim, Kim Yew, Goh, Chin Fei, Ong, Choon Hee
Format: Article
Published: Macrothink Institute 2018
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