Study on the Perception and attitude toward influence of the internet advertising on social media

Generally, social media is the one of the new trends in information and communication technology and huge market. Social media is a suitable place to do advertise product or idea because this platform has a huge user and can target right people. From this study, the objective is to investigate the r...

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Bibliographic Details
Main Authors: Chang, Chee Yoong, Othman, Zakirah
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
Online Access:http://repo.uum.edu.my/28334/1/STMLGG%2001%2030%202020%2073-74.pdf
http://repo.uum.edu.my/28334/
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