An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia
The rapid explosion of mobile phones along with the technological development has created a whole new marketing medium named mobile advertising. This research investigates the (1) attitudes of college students toward mobile advertising, (2) perceived risks of mobile advertising to college students,...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://eprints.intimal.edu.my/583/1/MBA%20-%2042.pdf http://eprints.intimal.edu.my/583/ |
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