Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia

One out of every seven people in the world today has a Facebook page and about four out of every five active internet users visit social networking sites and blogs. There is an increasing adoption of social media advertising by corporations. Social media has become an integral part of the consumer...

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書目詳細資料
Main Authors:	Ohajionu, Uchechi Cynthia, Mathews, Soney
格式:	Article
語言:	English
出版:	2016
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.intimal.edu.my/628/1/2016-May-%20Research%20Journal%20of%20Social%20Science%20and%20Management.pdf http://eprints.intimal.edu.my/628/
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