What drives Malaysian m-commerce adoption? An empirical analysis
Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m-commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease-of-use (PEOU), social influence (SI), perceived cost and trust...
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Main Authors: | Wei, Toh Tsu, Marthandan, Govindan, Chong, Alain Yee Loong, Ooi, Keng Boon, Arumugam, Seetharam |
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Format: | Article |
Language: | English |
Published: |
Emerald Group Publishing Limited
2009
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Online Access: | http://eprints.intimal.edu.my/213/1/14.pdf http://eprints.intimal.edu.my/213/ |
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