What drives Malaysian m-commerce adoption? An empirical analysis
Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m-commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease-of-use (PEOU), social influence (SI), perceived cost and trust...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2009
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/213/1/14.pdf http://eprints.intimal.edu.my/213/ |
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