Adoption of 3G services among Malaysian consumers: an empirical analysis

• Main Authors: Chong, Alain Yee Loong, Darmawan, Nathan, Ooi, Keng Boon, Lin, Binshan
• Format: Article
• Language: English
• Published: Inderscience Enterprises Ltd 2010
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://eprints.intimal.edu.my/269/1/6.pdf; http://eprints.intimal.edu.my/269/

The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social inf...