Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

Purpose: Mobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that influence consumers’ intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where i...

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Bibliographic Details
Main Authors: Ghazali, Ezlika Mohd, Mutum, Dilip S., Chong, Jiu Hui, Nguyen, Bang
Format: Article
Published: Emerald 2018
Subjects:
Online Access:http://eprints.um.edu.my/22039/
https://doi.org/10.1108/APJML-05-2017-0093
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