Determinants of 3G Adoption in Malaysia: A Structural Analysis
The main aim of this paper is to examine the factors that affect consumers’ decisions to adopt 3G. The factors that are studied in this research include perceived ease of use (PEOU), perceived usefulness (PU), perceived cost (PC), social influence (SI), self efficacy (SE), privacy and security (...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/270/1/7.pdf http://eprints.intimal.edu.my/270/ |
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