Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and mot...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier Ltd
2023
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| Online Access: | http://scholars.utp.edu.my/id/eprint/34117/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144461922&doi=10.1016%2fj.jretconser.2022.103231&partnerID=40&md5=d1e369eca464f2de60c8277be00965b0 |
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