An integrated conceptual model for predicting behavioral learning triggered by video-game engagement: A mediating role of observational learning

• Main Authors: Abbasi, A.Z., Ting, D.H., Jamek, A.B.S.A.
• Format: Conference or Workshop Item
• Published: Institute of Electrical and Electronics Engineers Inc. 2015
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84963569106&doi=10.1109%2fGAMEPEC.2015.7331848&partnerID=40&md5=d45960f51722204a11bc2b71806ad508; http://eprints.utp.edu.my/26187/

This study proposes a conceptual model that could predict how customers' engagement in video games influences them to learn through observing the models shown in the video games, which further impacts behavioral learning. This study reviews the stimulus response theory and observational learnin...