An empirical validation of consumer video game engagement: A playful-consumption experience approach

• Main Authors: Abbasi, A.Z., Ting, D.H., Hlavacs, H., Costa, L.V., Veloso, A.I.
• Format: Article
• Published: 2019
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058674141&doi=10.1016%2fj.entcom.2018.12.002&partnerID=40&md5=a8f87e1907daa28424d38af5a235085f; http://eprints.utp.edu.my/22123/

This study proposes and validates a conceptual model for predicting consumer video game engagement, comprising cognitive, affective, and behavioural engagement originating from the imaginal, emotional, and sensory playful-consumption experience. To validate the conceptual model, data were collected...