Trusting the wisdom of stranger and eWOM credibility in collaborative consumption: a conceptual paper/ Siti Azira Babh ... [et al.]

• Main Authors: Babh, Siti Azira, Ismail, Mohd Noor Ismawi, Abdul Aziz, Azdel, Razli, Izyanti Awang
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68263/1/68263.pdf; https://ir.uitm.edu.my/id/eprint/68263/; https://www.jthca.org/

Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...