Purchase behavior of retailer own brand label products
This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall inte...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad del Zulia
2019
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf http://repo.uum.edu.my/27331/ http://produccioncientificaluz.org/index.php/opcion/issue/view/3284 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|