Purchase behavior of retailer own brand label products
This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall inte...
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Main Authors: | Mohd Noor, Nor Azila, Tunku Abaidah, Tunku Nur Atikhah |
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Format: | Article |
Language: | English |
Published: |
Universidad del Zulia
2019
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Subjects: | |
Online Access: | http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf http://repo.uum.edu.my/27331/ http://produccioncientificaluz.org/index.php/opcion/issue/view/3284 |
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