Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia.Though lot of attention is given to study the relationship between key drivers in enhancing actual purchase and intention,patri...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16345/1/5.pdf http://repo.uum.edu.my/16345/ |
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