Purchase behavior of retailer own brand label products
This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall inte...
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Universidad del Zulia
2019
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my.uum.repo.273312020-08-13T06:13:50Z http://repo.uum.edu.my/27331/ Purchase behavior of retailer own brand label products Mohd Noor, Nor Azila Tunku Abaidah, Tunku Nur Atikhah HB Economic Theory This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall intercept survey method was used as a data collection method. Using Smart PLS, data were analyzed. The results showed that perceived quality, perceived low price and store image were positively related to the purchase behavior of retailers' own brands. In conclusion, the perceived value was discovered to be non- significantly related to purchase behavior of retailers' own brands. Universidad del Zulia 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf Mohd Noor, Nor Azila and Tunku Abaidah, Tunku Nur Atikhah (2019) Purchase behavior of retailer own brand label products. OPCION, 35 (23S). pp. 44-61. ISSN 10121587 http://produccioncientificaluz.org/index.php/opcion/issue/view/3284 |
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This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall intercept survey method was used as a data collection method. Using Smart PLS, data were analyzed. The results showed that perceived quality, perceived low price and store image were positively related to the purchase behavior of retailers' own brands. In conclusion, the perceived value was discovered to be non- significantly related to purchase behavior of retailers' own brands. |
format |
Article |
author |
Mohd Noor, Nor Azila Tunku Abaidah, Tunku Nur Atikhah |
author_facet |
Mohd Noor, Nor Azila Tunku Abaidah, Tunku Nur Atikhah |
author_sort |
Mohd Noor, Nor Azila |
title |
Purchase behavior of retailer own brand label products |
title_short |
Purchase behavior of retailer own brand label products |
title_full |
Purchase behavior of retailer own brand label products |
title_fullStr |
Purchase behavior of retailer own brand label products |
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Purchase behavior of retailer own brand label products |
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purchase behavior of retailer own brand label products |
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Universidad del Zulia |
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2019 |
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http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf http://repo.uum.edu.my/27331/ http://produccioncientificaluz.org/index.php/opcion/issue/view/3284 |
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