Purchase behavior of retailer own brand label products

This study was conducted to examine the influences of consumers’ perceptions on perceived value, perceived quality, perceived low price and store image on purchase behavior of retailers' own-brand products. The study was conducted at three main retail stores involving 130 respondents. Mall inte...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Tunku Abaidah, Tunku Nur Atikhah
Format: Article
Language:English
Published: Universidad del Zulia 2019
Subjects:
Online Access:http://repo.uum.edu.my/27331/1/O%2035%2023%202019%2044%2061.pdf
http://repo.uum.edu.my/27331/
http://produccioncientificaluz.org/index.php/opcion/issue/view/3284
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