Product and Brand as Determinant Factors in Customer Purchase Decision in Kota Kinabalu
Today consumers intend to make their decisions based on the product and a brand influences from individual to make their purchase decisions. The aim of this study is to know about the variables of product and brand as determinant factors towards customer’s purchase decision. Besides that, there were...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/24313/7/Product%20and%20Brand%20as%20Determinant%20Factors%20in%20Customer%20Purchase%20Decision%20in%20Kota%20Kinabalu.pdf https://eprints.ums.edu.my/id/eprint/24313/ |
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