Factors contributing to the propensity to purchase retailer's brand: the mediating effect of perceived value
The retailing industry is one of the largest sub-sectors that contribute to the Malaysian economy. In retailing, apart from carrying manufacturer brands, some retailers also market products using their own brands known as private label brands (PLBs) or retailer’s brands. Retailer’s brands hold a sub...
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| Format: | Thesis |
| Language: | English English English English |
| Published: |
2020
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| Online Access: | https://etd.uum.edu.my/9175/1/depositpermission-allow-not%20allow_s95044.pdf https://etd.uum.edu.my/9175/2/s95044_01.pdf https://etd.uum.edu.my/9175/3/s95044_02.pdf https://etd.uum.edu.my/9175/4/s95044_references.docx https://etd.uum.edu.my/9175/ |
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