An application of the service brand verdict model in the evaluation of Japanese household and lifestyle product retail brands

• Main Authors: Jasmine A. L. Yeap, T. Ramayah, Yapp, Emily Hon Tshin
• Format: Article
• Language: English; English
• Published: Universiti Malaysia Sarawak 2019
• Subjects: HB Economic theory. Demography
• Online Access: https://eprints.ums.edu.my/id/eprint/27908/1/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/27908/2/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/27908/; http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper8.pdf

As new entrants to the Malaysian market, Japanese household and lifestyle product retail brands have successfully gained a strong following among consumers of all ages and ethnicities within a short period of time. This study was conducted to uncover the branding elements which are meaningful to con...