The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.

The main objective of this study is to examine strategic alignment and implementation perspective of manufacturing based of SMEs in Nigeria. The study established the strategic match between firm’s growth strategy, competitive strategy, and performance. Specifically, this paper aims to investigate t...

Full description

Saved in:
Bibliographic Details
Main Authors: Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf, Abdullah, Shahmir Sivaraj, Sallehddin, Mohd Rashdan
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/26511/1/JBRMR%2012%208%202018%20190%20200.pdf
http://repo.uum.edu.my/26511/
http://doi.org/10.24052/JBRMR/V12IS03/ART-17
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items