The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.

• Main Authors: Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf, Abdullah, Shahmir Sivaraj, Sallehddin, Mohd Rashdan
• Format: Article
• Language: English
• Published: 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26511/1/JBRMR%2012%208%202018%20190%20200.pdf; http://repo.uum.edu.my/26511/; http://doi.org/10.24052/JBRMR/V12IS03/ART-17

The main objective of this study is to examine strategic alignment and implementation perspective of manufacturing based of SMEs in Nigeria. The study established the strategic match between firm’s growth strategy, competitive strategy, and performance. Specifically, this paper aims to investigate t...