Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency
Various studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television.However, to the best of the researchers’ knowledge, none of the impulse purchase model is dedicated towards impulse purchase tendency...
محفوظ في:
المؤلفون الرئيسيون: | Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah |
---|---|
التنسيق: | مقال |
اللغة: | English |
منشور في: |
Asian Research Publishing Network (ARPN)
2015
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/18657/1/ARPN%20JEAS%2010%203%202015%201427-1437.pdf http://repo.uum.edu.my/18657/ http://www.arpnjournals.com/jeas/research_papers/rp_2015/jeas_0215_1612.pdf |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency
بواسطة: Sarif, Siti Mahfuzah, وآخرون
منشور في: (2016) -
Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey
بواسطة: Sarif, Siti Mahfuzah, وآخرون
منشور في: (2016) -
Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency
بواسطة: Che Omar, Azizah, وآخرون
منشور في: (2015) -
Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency
بواسطة: Azizah, Che Omar
منشور في: (2016) -
Impulse purchase in iTV advertising: A conceptual model of gap analysis
بواسطة: Che Omar, Azizah, وآخرون
منشور في: (2014)