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The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria

Global awareness towards the environment and green marketing in recent years is yet to promote Nigerians predisposition towards green practices. Being faced with environmental degradation in all facets, there is the need to spur green consciousness and pro-environmental behavioral intentions among t...

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Main Authors:	Karatu, Victoria Masi Haruna, Nik Mat, Nik Kamariah
格式:	Article
语言:	English
出版:	MCSER Publishing, Rome-Italy 2015
主题:	HB Economic Theory
在线阅读:	http://repo.uum.edu.my/18291/1/MJSS%206%204%202015%20256-265.pdf http://repo.uum.edu.my/18291/ http://doi.org/10.5901/mjss.2015.v6n4p256
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