Determinants of green purchase intention in Nigeria: The mediating role of green perceived value
The purpose of this paper is to examine the factors which may influence green behaviour in Nigeria.The study explores the influence of green price sensitivity, perceived behavioural control, green trust, government regulations, perceived green knowledge on green purchase intention and also the media...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17596/1/422-ICAS2015%20422-430.pdf http://repo.uum.edu.my/17596/ http://www.icas.my/index.php/proceedings/3-icas-2015-proceedings/144-determinants-of-green-purchase-intention-in-nigeria-the-mediating-role-of-green-perceived-value |
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