The determinants factors of sucessful franchise business in Malaysia
The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...
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| Main Authors: | , , , , , |
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| 其他作者: | |
| 格式: | Book Section |
| 語言: | English |
| 出版: |
World Business Institute Australia ABN
2010
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| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/1578/1/12.%2520Harif-Malay.pdf http://repo.uum.edu.my/1578/ http://www.wbiconpro.com/index.html |
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