Franchisers, franchisees and success factors in international franchising
International franchising plays an essential role in the global business system.International franchising has been considered as one of the most successful methods of entering international markets. Despite this fact,studies focusing on international franchising appear to have been not only limited...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2005
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/3879/1/Mohd_k.pdf http://repo.uum.edu.my/3879/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000233987 |
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