Franchising in Malaysia: Issues and research agenda
The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...
Saved in:
主要作者: | |
---|---|
格式: | Conference or Workshop Item |
语言: | English |
出版: |
2010
|
主题: | |
在线阅读: | http://repo.uum.edu.my/7721/1/Franchising_in_Malaysia-V01.pdf http://repo.uum.edu.my/7721/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|