The determinants factors of sucessful franchise business in Malaysia

• Main Authors: Mohd Harif, Mohd Amy Azhar, Othman, Siti Norezam, Md Isa, Filzah, Din, Mohd Salleh, Hoe, Chee Hee, Hussein, Zulkifli
• Other Authors: Haqq , Zia
• Format: Book Section
• Language: English
• Published: World Business Institute Australia ABN 2010
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/1578/1/12.%2520Harif-Malay.pdf; http://repo.uum.edu.my/1578/; http://www.wbiconpro.com/index.html

The objective of this research is to identify the critical success factors of Bumiputera and non-Bumiputera franchisors in conducting their franchise business in Malaysia. The cross case study approach was used to analyse the data. Thirteen franchisors (6 Bumiputera and 7 non-Bumiputera) were select...