Critical success factors in franchise business: A cross analysis among Muslim and non Muslim franchisors in Malaysia

• Main Authors: Md Isa, Filzah, Othman, Siti Norezam, Hoe, Chee Hee, Hussin, Zolkafli, Mohd Harif, Mohd Amy Azhar, Mohd Jani, Mohd Yusop
• Format: Article
• Language: English
• Published: Society for Business Research Promotion 2012
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/15928/1/20121014.pdf; http://repo.uum.edu.my/15928/; http://www.ajbms.org/journal_abstract.php?c_id=119

Franchising is one of a means to embark in business by entrepreneurs, specifically Muslim entrepreneurs.The objective of this research is to identify the critical success factors of Muslim franchisors in conducting their franchise business in Malaysia.The cross case study approach was used to analys...