Brand loyalty as a mediator of the relationship between brand trust and brand performance
The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was u...
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Main Authors: | Mohd Shariff, Mohd Noor, Setyawati, Sri Murni, Anindita H., Kristina |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://repo.uum.edu.my/11000/1/CR168.pdf http://repo.uum.edu.my/11000/ http://www.kmice.uum.edu.my |
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