A conceptual model of the relationship between market orientation and supply chain performance
Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...
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Main Authors: | Karami, Meisam, Malekifar, Shaghayegh, Nasiri, Ali Beigi, Nasiri, Mostafa Beigi, Feili, Homayoun, Khan, Saifur |
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Format: | Article |
Published: |
Wiley
2015
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Online Access: | http://eprints.utm.my/id/eprint/55440/ http://dx.doi.org/10.1002/joe.21595 |
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